The first quarter was a record for online advertising in the U.S.
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Sunday, 16 May 2010 09:44

Organization Interactive Advertising Bureau released a summary of Internet advertising industry, which show that revenue in the first quarter, the largest profit for Q1 history field. Revenue totaled $ 5.9 billion, which is 7.5% more than the same period last year.

Despite the strong performance, revenue figures are lower than last quarter because of Christmas holiday season. Performance last quarter were $ 6.3 billion.

Combined revenue of four largest Internet companies Google, Yahoo, AOL and Microsoft, for their data, grew by 15%. What is not surprising, the most fragile player Quartet became AOL, which lowered rates that compensated the other players (Google - 21.5% growth, Microsoft - 8.8%, Yahoo - 3%).

According to The Wall Street Journal, Facebook caught up with its competitors Yahoo and Microsoft for sales of graphic advertising. The most popular social network in the world last quarter for the first time surpassed Yahoo, its users with ads showing 173 billion times and could be the leader of the U.S. banner. However, incomes remain far behind the site, and the difference between Yahoo and Facebook income is over $ 6 billion.

(Source RU:

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